Sunday, November 11, 2007

What I Do: Buzzing Social News Sites

My last post about what I do is on "Press Release Optimization." One of my tasks is taking the press releases to a new level and maximixing its reach.
I call it "Buzzing."

Buzzing requires me to be heavily involved in social news sites. While I am sure that most of you have heard of social networking and bookmarking sites, I am not sure if you are familiar with social news sites.

Let me explain a bit of it to you. When social news sites are used properly, it can drive traffic to your website or blog.

How a social news site works is quite simple. You create an account in a popular social news site. When the account is created, you are automatically a "contributor."

A contributor submits a web-based story or news item that he really likes or feels that deserves some kind of attention. And then other "contributors" or members of that site will vote for the submitted story.

Popular stories might have hundreds of votes, while others fade into obscurity with hardly a vote at all. Stories voted by 40 or 50 users have a good chance of showing up on the site's main page, driving traffic to the website or blog that where the story originated.

If you break a news story or post an interesting blog entry, you can submit it to these social news sites. Once submitted, it can drive traffic to your site or blog. Get the picture?

Therefore, everytime my news stories about BusinessSummaries.com get posted, I submit these to all imagineable social news sites out there. Usually the traffic is short lived and you only see an increase for a day or two -- but it is better than nothing! With luck, some of those visiting your site will bookmark it so they can visit often.

Here are some popular social news sites:









Now, here is the interesting part. I joined an e-group of other like-minded people who love Internet marketing and likes getting their stories out on social news sites.

What we do is exchange our links and vote for each other! This activity gives each of our news items a massive number of votes and increases our chances of making it to the first page of most social news sites. It is a bit time consuming but the traffic pay-offs are worth it.

Hope you learned something today! Post a comment for any questions.


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